SHORE is an international certification designed for businesses involved in buying, selling, or managing properties, shopping malls, etc. The standard offers both risk management and governance to create a safer everyday environment and better control of operations. To create a safer environment for investors, owners, and above all, visitors.
To clearly position SHORE, we developed a new brand platform and a communication concept.
"Experience Matters" is a motto that carries two meanings: that their experience makes a difference, but also that the experiences of visitors matter. This motto holds a strong position as the certificate with the highest standard due to its unbeatable expertise.
During the work on the brand platform, we developed a clear tone and further develop the existing visual profile. The visual identity reflects a calm, modern, and professional aesthetic that embodies SHORE's brand values. The color palette, as well as the images, showcase tones and scenes symbolizing reliability, trustworthiness, and professionalism in various environments where people engage in commerce, dining, socializing, working, or lodging.
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